New Sharapova Commercial: 'I Feel Pretty' and the Grunt

This new Maria Sharapova / Nike commercial, set to debut tomorrow and pick up air time as the US Open approaches, doesn't sound annoying at all.

it begins with Maria in one of her new Nike tennis outfits in her hotel room, and then follows her as she is driven to the tennis stadium and as she walks onto center court. Along the way, she passes workers in the hotel, fans, players and members of the media, who all sing “I Feel Pretty.” (The song was originally heard in the classic Broadway play, West Side Story.) Ultimately, the entire crowd in the tennis stadium is singing. But they are silenced when the match begins and Sharapova lets out one of her classic grunts as she returns a serve.

The TV spot is reminiscent of a commercial with Sharapova that broke in May for Canon’s PowerShot, “Attraction,” via Dentsu America, New York, in which tennis balls follow her from the court to her hotel room, eventually forming a giant smiley face outside her window.

Others featured in the new spot include John McEnroe, Patrick McEnroe and two-time tennis Olympic gold medalist Mary Joe Fernandez. Brand Week

I didn't like the last Canon commercial - this one doesn't sound much better.