Sharapova's Asia-Pacific campaign about to release
Maria Sharapova, in addition to being the star of the 'I Feel Pretty' commercials, is now the main spokesperson for Nike's Asia-Pacific ad campaign.
The campaign, which features independent women, and captures their strength and self-confidence, captures Maria at various moments in her hectic day—at the gym, grabbing a nap between a workout and meetings, and indulging her sweet tooth at a chocolate shop.
According to Ariel Fermin, Nike country director in the Philippines, Sharapova, whose regular fitness routine is composed of training four hours a day on the tennis court and yoga two to three times a week, “truly epitomizes the ultimate in self-confidence and the fierce spirit of the young women the campaign is speaking to.”
“Maria is a unique blend of sport and beauty with her strong yet feminine disposition that inspires women across the world to pick up a tennis racket or get in a regular workout,” Fermin explains.
“To me, confidence is the most beautiful thing in a woman. When you walk with it, people see it—they see you differently…. Looking good and stylish also gives me confidence. I think that’s why I’m so interested in fashion. Even on the court, I like to feel classy and elegant,” says the tennis icon.
Sharapova’s story is featured on Nike’s Web site at www.nikewomen.com.ph. Philippines News / Manila Standard Today
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