Roddick does Lacoste a favor: US Open

While waiting to take questions at a news conference following his 6-3, 6-4, 6-3 victory over Ben[j]amin Becker on Monday, Roddick's gaze fell upon a conspicuously placed bottle of Evian water in front of him.


"I don't know about you guys, do you think this is product placement?" he asked with a smile.


Then he took off his hat and draped it over the top of the bottle, obscuring the bottle's label with the "L" for Lacoste on his cap.


A reporter noted that Roddick himself was engaging in product placement of a sort, to which he replied: "I could just be calling myself a loser, too." AP Blog