Nadal and Kia go global

Rafa Nadal extended his 2 year agreement with Kia another 2 years, and will represent them outside of the Spanish market.

Kia has announced that Spanish tennist star Rafael Nadal is to act as its global brand ambassador for the next two years. Nadal will feature in Kia's advertising campaigns and will also take part in various Kia events, including the company's presence at major international motor shows.

"We are continuously developing and enhancing the Kia brand through the sponsorship of world class tennis tournaments like the Australian Open and the Davis Cup," explains Senior Executive Vice President Jung-Moon Park. "Rafael Nadal, with his dynamic, exciting on-court presence, is the perfect partner to help build the Kia brand by promoting our 'exciting and enabling' image worldwide."

"I am delighted to have this opportunity to represent a world-class automaker such as Kia," adds Nadal. "I will do my best to promote the Kia brand across all of its key global markets by continuing to improve my play on the court."

The global association is an extension of an existing deal. Nadal has been the "face" of Kia in Spain for the last two years, which the company has "noticeably boosted" its brand image in the Spanish market. ITV Motoring